Digital Acquisition in Finance
Digital advertising strategies for acquiring customers in banking.
Archive
Points of view
Argued positions on the major questions technology is posing to organisations and society. Evidence‑based stances that go beyond comfortable consensus. To support independent thinking about what the digital shift is doing to the world.
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Predictive maintenance in auto, three plants compared
Stellantis, BMW and Renault have each deployed AI‑based predictive maintenance systems. What they learned and what they would do differently.
Personalising the shopping journey in e‑commerce
Customer journey personalisation tools boost conversion rates, but implementation remains complex for marketing teams.
Customer Relations in Retail Banking
Improve customer relationships with CRM tools in banking.
HR data protection and GDPR compliance
Employee personal data falls under GDPR, but HR practices do not always meet the standard.
Cybersecurity across global supply chains
Attacks on logistics providers are multiplying, exposing entire supply chains.
Production data and Industry 4.0
Industrial sensors generate unprecedented data volumes, reshaping how factories manage production.
CRM for Customer Loyalty
Use CRM and loyalty programs to increase customer retention.