Employer Branding Through Social Media
Attract and retain talent by building an authentic employer brand on social media platforms.
Points of view
Argued positions on the issues shaping digital business.
What law firms are doing with AI contract review
Far from marketing promises, several major European law firms now use LLMs to accelerate contract review. Documented cases and observed limitations.
Building a Law Firm Website
Build the online presence of a law firm.
TikTok and YouTube in professional training
Video platforms are transforming short-format professional training. Organisations and independent trainers are finding an unexpected distribution channel.
Automating HR processes with ERP
Optimize human resources management using enterprise software.
Paid digital communications for healthcare providers
Clinics, private hospitals and health insurers use digital advertising to attract patients and members, within a strict regulatory framework.
Direct‑to‑consumer strategy for manufacturers
How industrial companies can develop a DTC sales model.
Health data interoperability in Europe
The European Health Data Space is advancing, but technical and regulatory barriers to interoperability remain significant.
ERP for business management
Improve financial steering with integrated management system.
What recruitment algorithms actually do
Three recent studies document how AI CV screening tools amplify existing biases, and what HR departments that notice are doing about it.
GDPR and digital marketing: managing customer data
Between consent, cookies and targeting, marketing teams must balance performance and compliance.
Google Ads for SMEs
How to master Google Ads to generate qualified leads as a small business.
Digital Acquisition in Finance
Digital advertising strategies for acquiring customers in banking.
Predictive maintenance in auto, three plants compared
Stellantis, BMW and Renault have each deployed AI-based predictive maintenance systems. What they learned and what they would do differently.
Personalising the shopping journey in e‑commerce
Customer journey personalisation tools boost conversion rates, but implementation remains complex for marketing teams.
Customer Relations in Retail Banking
Improve customer relationships with CRM tools in banking.
HR data protection and GDPR compliance
Employee personal data falls under GDPR, but HR practices do not always meet the standard.
Cybersecurity across global supply chains
Attacks on logistics providers are multiplying, exposing entire supply chains.
Production data and Industry 4.0
Industrial sensors generate unprecedented data volumes, reshaping how factories manage production.
CRM for Customer Loyalty
Use CRM and loyalty programs to increase customer retention.