Multi‑channel attribution in digital advertising
Which channel actually converted? Attribution remains one of the most complex challenges in digital marketing, compounded by the end of third‑party cookies.
Archive
General
Some technological challenges cut across every sector: data governance, automation, digital transformation, security. This category gathers analyses that apply to any organisation, regardless of industry. The fundamentals for understanding technology in its broadest dimension.
11
articles
Chatbots and customer service: what actually works
Customer service chatbots have improved, but abandonment rates remain high. What separates successful deployments from the rest.
What recruitment algorithms actually do
Three recent studies document how AI CV screening tools amplify existing biases, and what HR departments that notice are doing about it.
B2B influence on LinkedIn: what actually works
B2B influence strategies on LinkedIn have professionalised. What separates approaches that generate business from those that just make noise.
Core Web Vitals and web performance: what actually matters
Google has measured web performance through Core Web Vitals since 2021. Four years on, the real SEO impact deserves nuance.
GDPR and cybersecurity: where companies stand
Five years in, GDPR has reshaped how organisations approach data security in practice.
B2B marketplaces: the rise of inter‑company trade
B2B platforms are growing quietly but steadily, driven by professional buyers who want the fluidity of B2C.
Data governance in organisations
Without clear governance, data accumulates without value. Organisations that have structured their approach are measurably better off.
Recommendation algorithms and brand visibility
TikTok, Instagram and LinkedIn algorithms dictate organic brand visibility. What content teams really need to understand.
French SMEs under cyber attack in 2026
SMEs remain the primary target for cyberattacks, often less protected than large organisations.
Business management software for growing SMEs
Between full ERP and specialised tools, growing SMEs often struggle to choose their management software. What should guide the decision.