Employer Branding Through Social Media
Attract and retain talent by building an authentic employer brand on social media platforms.
Archive
Points of view
Argued positions on the major questions technology is posing to organisations and society. Evidence‑based stances that go beyond comfortable consensus. To support independent thinking about what the digital shift is doing to the world.
20
articles
What law firms are doing with AI contract review
Far from marketing promises, several major European law firms now use LLMs to accelerate contract review. Documented cases and observed limitations.
Building a Law Firm Website
Build the online presence of a law firm.
TikTok and YouTube in professional training
Video platforms are transforming short‑format professional training. Organisations and independent trainers are finding an unexpected distribution channel.
Automating HR processes with ERP
Optimize human resources management using enterprise software.
Paid digital communications for healthcare providers
Clinics, private hospitals and health insurers use digital advertising to attract patients and members, within a strict regulatory framework.
Direct‑to‑consumer strategy for manufacturers
How industrial companies can develop a DTC sales model.
Health data interoperability in Europe
The European Health Data Space is advancing, but technical and regulatory barriers to interoperability remain significant.
ERP for business management
Improve financial steering with integrated management system.
What recruitment algorithms actually do
Three recent studies document how AI CV screening tools amplify existing biases, and what HR departments that notice are doing about it.
GDPR and digital marketing: managing customer data
Between consent, cookies and targeting, marketing teams must balance performance and compliance.
Google Ads for SMEs
How to master Google Ads to generate qualified leads as a small business.